Theory | Isaac Barsoum

Challenge

To create a platform for modern, unified science education accessible to students of all ages, with features for tutoring and self-guided learning. The platform would present information in modular "lessons" (similar to the model of several popular language-learning apps) for maximum understanding.

Role

I completed logo design and branding for Theory. I created a bright, eye-catching logo that would garner clicks and draw visitors in. Logos are important to sites, and essential for ones that want to gain users.

Results

The end result evokes themes of nature with a yellow sun motif in the background and an abstract plant figure in the foreground. It uses simple, beautiful text to identify the brand and a bright contrast with surrounding colors to make the logo pop.